| Course Name | International Marketing |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| EBA 523 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Service Course | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course intends to provide students with insights on global marketing environment and strategies; and enables them to apply product, pricing, communication and promotion decisions within global marketing environment. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | The topics that are covered in this course are: Globalization; global marketing environment; global market entry and expansion strategies; global segmentation, targeting and positioning; global product, price, distribution and promotion strategies. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction and Course Orientation; Introduction to Global Marketing | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 2 | Global Marketing Environment: Economic, Political and Legal Environment | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 3 | Global Marketing Environment: Social and Cultural Environment | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 4 | Global Market Entry and Expansion Strategies | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 5 | Strategic Elements of Competitive Advantage | Any Global Marketing book & articles from journals & newspapers |
| 6 | Segmentation, Targeting, Positioning | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 7 | Case study Global Brand and Product Decisions | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 8 | Global Brand and Product Decisions | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 9 | Global Pricing Strategies | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 10 | Global Marketing Channels and Physical Distribution | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 11 | Global Marketing Communications | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 12 | Global Marketing Communications | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 13 | Implementing and Managing Global Marketing Strategies | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 14 | Future of Global Marketing & Corporate Social Responsibility Evaluation of the course | Global Marketing Management (2013), Keegan Global Marketing (2017), Keegan and Green |
| 15 | - | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 20 | |
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 80 |
| Total |
| Weighting of Semester Activities on the Final Grade | 1 | 20 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 80 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 14 | 3 | 42 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 41 | |
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 100 | |
| Total | 231 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
